On April 29, the corporate office leadership of Big Red Liquors gathered to present Noble with a check–but this one was unlike any other in the history of our partnership.
For over 10 years, Big Red has proudly served as Title Sponsor for Noble Evening in the Garden. An annual icon campaign in their stores has been a key component of the sponsorship. The icons allowed store patrons to donate $1 in exchange for writing their name on an icon and placing it on the store’s walls.
This year, however, Big Red decided to switch this support model to a “Round Up” campaign that allowed customers to round up their purchase to the next dollar. The results speak for themselves.
On April 29, Big Red presented Noble and Stonebelt (a disability services provider based in Bloomington) a combined check for $59,643!
Noble President and CEO Wade Wingler stated: “Big Red’s generosity is humbling indeed and much appreciated. We are so grateful for the continued support, and I’m blown away with the success of this year’s campaign.”
On behalf of everyone at Noble, we truly appreciate this incredible demonstration of support by Big Red and its patrons!
